Call Capture System Mistakes To Avoid
A call capture system is a widely used tool in the real estate industry. Both agents and mortgage brokers use them to generate leads and get new clients. The problem is that most people are not educating themselves enough about how to use them in a way that will maximize their efforts and the ability of the system to increase their business. Here are some common mistakes that will hamper your call capture system success.
The first is to not follow up on leads as quickly as possible. This can be difficult when the leads on the call capture system suddenly skyrocket, but most people have a waiting threshold of only 24 hours or so before moving on to the next real estate agent. And really there is no reason an agent should not be able to return their call within a couple of hours. Even a quick phone call to let a potential client know that their call was received and someone will contact them again in the near future with more details can do wonders for retention. If a client does not feel that the agent values them and their time, they will move on to the next agent in line.
Another major mistake that agents make is not giving a reason for callers to connect to the agent right then and there. The recording will likely be the first introduction the client has to the property - they will have seen a sign or online listing with the call capture system number on it, but never have been inside or possibly even near the house. The recording on the call capture system needs to pre-sell the home. A few specifics are in order but don't give everything away. The idea is to provide enough information to get the person interested, but leave out enough that they will want more details. Agents can encourage a call with the use of phrases like, "To find out the best upgraded feature of this home, press 7 to speak to me now." Or entice them with, "To find out why the current homeowners hate to sell this house press 7 now." Then agents need to make sure that when they connect, they are ready to fulfill their promise with some extra, valuable information that wasn't in the recording.
Some agents simply make the mistake of not using the toll free call capture system number enough. Many agents will put this number on sign riders and on their website. Both of those can generate excellent traffic, but they are only the tip of the iceberg. The call capture system number should be on everything the real estate agent produces. Business cards, pens, pads of paper, mugs - if it has space on it for the number, it needs to be on there. Anything the agent does needs to be connected to the call capture system. If the agent sponsors any local teams, for example, make sure this number is mentioned or displayed at their games. This is because an agent can never predict where a strong lead will come from. The more places in which the toll free number is displayed, the more leads will be generated.
A call capture system is an excellent tool for generating real estate leads and getting more listings for agents. However, when not used properly the system is not maximized for success. Avoiding these mistakes will allow agents to make sure they are getting the most from their call capture system.
