A Call Capture System is Used to Generate Leads and Track the Advertising of Real Estate Agents
A call capture system coupled with a toll free number uses ANI (Automatic Number Identification) caller id technology to capture the incoming phone number of the caller. A call capture system uses recordable extensions where the real estate agent can load different recordings for their callers to listen to. These recordings can be about a property, a free report, information about the company, or any other information that the agent would like to make available. When the caller dials into the extension, their caller id is captured and is sent to the real estate agent along with the extension dialed so that they know what advertisement the caller is responding to.
A call capture system can be used to successfully generate leads in a number of ways.
Sign Riders - Real estate agents will use the call capture system toll free number along with an extension on a sign rider in front of the property they are representing. When an interested buyer comes by the house they are able to dial into the toll free number and get information about the property - number of bedrooms, baths, special features, etc. The caller can be given the option to be connected to the agent however; if they do not choose to connect to them the agent is still able act on the lead. Immediately, the agent receives a message via email, text, or phone that they have a call on the property. They are then able to follow up with the hot lead.Information Provider - Many real estate agents use a call capture hotline to generate leads using free reports. An agent can run an ad - in the paper, online, on a postcard - that offers free reports on real estate issues that would concern their prospective buyers or sellers. Such reports could inform the reader about the best way to prepare your house to sell, what questions to ask your real estate agent before signing on with them, or how to get everything you are looking for in your new home.
The call capture system works the same way in this situation as it does for the sign riders. The caller dials the extension listed with their ad and is connected to the information they wanted while the agent is notified of the lead coming in. Real estate agents find that in becoming an information provider for their community, they are able to generate leads, establish themselves as an expert available to help, and start to build a good rapport with potential clients before they even speak to them.
A call capture system can also be used during a listing presentation.
Real estate agents using a call capture lead generation system will demonstrate the technology to potential clients during listing presentations. They add the potential client's property information into their call capture hotline just as they would if they were already representing the property. They then have the seller dial in and listen to the property information, request any documents they have pre - loaded on the property and then show them how the lead information comes in to the agent immediately. This impresses upon the sellers the fact that the agent is going to be able to track and follow up on every potential buyer that calls to get more information on their home.A call capture system can save a real estate agent a lot of wasted advertising dollars.
The unique extensions of a call capture hotline allow the real estate agent to apply different extension numbers to different advertising mediums and track which are generating leads and which are a waste of money. For example, a real estate agent is advertising a listing for a home on Elm Street. They use extension 100 to make their recording and use the call capture toll free number and extension 100 on the sign rider. The same recording is copied automatically into a number of other extensions and the agent is now able to use those "mirrored" extensions to market the property as well. They might use extension 200 online, extension 300 on a postcard and 400 in a Homes magazine. When an interested buyer dials the call capture system number and extension it will deliver the same recording, regardless of where they saw the ad, and the agent will know which ad they saw that prompted them to call. At the end of the campaign, they can run reports to track which ads worked in generating quality leads and which did not. The ads that don't work can then be scraped or re worked to optimize results.Additional enhanced features of a call capture system can include:
- The ability for the call capture system to make automated outbound calls to deliver a recorded message to a call list. Many agents will use this to announce open houses to people that have previously called on a property.
- Name and address capture of the caller.
- Integration with a real estate agent's website that allows for a web visitor to click a button and have the call capture system call them with the information they are looking for.
- A library of materials for the agent to use in their call capture system marketing.
A call capture system is a tool many savvy real estate professionals include in their marketing arsenal. It allows them to generate and capture quality leads, get more listings, and track the effectiveness of their advertising.
